Led the visual development of creative look and feel for PUMA's Boston Marathon activations. Directed all in-store and experiential initiatives, including events, out of home, PR events, runner cheer zone, POS material, and print/digital communications. Partnered with internal visual experience team to create a one-of-a-kind hospitality fan event space. Guaranteed strategic and visual consistency across all touch points. Inspired creative feel across various teams, ensuring the work was creatively on point, while making a bold statement for PUMA in Boston.
