Partnered with external agency and internal marketing to take creative visual style across all touch points—for runners and spectators. Led the visual development of all in-store and experiential initiatives, including hospitality events, out of home, pop-up shops, expo booths, PR collection reveal events, POS material, and print/digital in-store communications. Guaranteed strategic and visual consistency. Art directed and produced photo and video shoots to ensure the capture of all necessary assets. Inspired creative feel across various teams, ensuring that work was both strategically responsible and creatively best in class.
Creative Agency: nail // nail.cc. Experiential: subrosa // subrosaagency.com
